Advertising is a marketing plan that businesses use to endorse their brand, products, and/or services. Each type of advertising will have similar goals—whether turning potential buyers into real customers, distributing information to new audiences, or establishing brand awareness—ultimately, advertising helps grow your business.
Marketing vs. Advertising
While there are numerous similarities between marketing and advertising (and many use the terms interchangeably), advertising is just one part of your marketing strategy. Marketing is a strategic part of structuring a business that includes all kinds of promotions, including organic and paid advertising. Advertising, no matter what type, means that you’re paying to get exposure to your brand.
As your small business grows, you will need to develop different advertising campaigns to achieve exact business goals and breakthroughs within your marketing strategy.
It can be categorized into two chief kinds: traditional advertising and digital advertising.
10 Types of Advertising
Online search advertising
Social media advertising
Direct mail
Broadcast, video, and TV advertising
Out-of-home (OOH) outdoor advertising
Cell phone mobile advertising
Product placement
Consumer-generated
Radio and podcast advertising
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